Perhaps there are other artist-centered organizations out there in the world, but none have surfaced into the foreground as quickly as The Akademia. Founded in 2008, they now are building the history, successful track record and longevity as a bastion of musical talent and marketing muscle. But what sets The Akademia apart from the rest? Here are three reasons why this organization is becoming the haven that musicians from all over the world have been seeking.
- They actually listen to everything.
Breaking news: Record labels do not listen to 99.9% of the music that is submitted to them. In reality, they’ve long since abandoned the concept of the ‘development deal’ and have chosen instead to invest all of their capital in 2 – 3 popular acts – paying huge sums for commercial radio airplay, festival performance spots, television appearances and more. That is great if you happen to be the one-in-a-billion lottery winner pop star on their roster, but what about the hundred million artists out there with talent who want to share their gifts with the world? Their voices deserve to be heard. The Akademia works with thousands of musicians internationally. They listen to all of the music that comes through their gates from every country around the world, from Finland to France, Haiti to Malaysia, Canada to Ukraine, and Brazil to Australia. They listen to every genre of music. In short, they listen to it all. Art isn’t about keeping your work on your disk drive or studio for your solo enjoyment. It wants to be shared, recognized and appreciated by others. The Akademia knows this and it is their mission to provide artists with the recognition they deserve.
- They have a grand vision.
The music industry has changed significantly in the past two decades and not for the better. As one old-era executive recently commented: ‘There is still money in the music game but you have to know where to pick up the pennies.” That is sad. And it is literally pennies that are offered to artists when they get their checks from Spotify, Pandora or YouTube. Sure, these companies and other streaming services are cool for the people listening to the music, but from the musician’s perspective, they’re getting the raw end of the deal. The Akademia understands this and has made it its mission to completely rewrite the rules from the ground up, putting the focus back on the artist. You see, people will not have the privilege of enjoying great music if the artists who create it are not able to survive. While most people would gladly live in a world without many of the modern-day professions, nobody wants to live in a world without music.
- They are artists themselves.
How do they understand the mindset and plight of today’s artists? Why do they fight for the little guy in the cut throat business of music? Because they are artists themselves. They have a deep understanding and appreciation for the passion and perseverance required to create and pursue music every single day, and over the span of decades. For the sake of sharing their music, they’ve been in the same position as many artists are today, stumbling in the dark, spending massive sums of money towards unproductive ends, sending their music into the void, paying to play at local clubs, trying to boost their Facebook or YouTube likes in vain. Throughout this experience, they’ve learned a thing or two. There is a better path for musicians, and with the right combination of old-school record label knowledge and new media technology, they are creating it. Like any new business model that upends the old system, The Akademia has faced its share of criticism. Yet, the proof of the validity to this new approach can be seen in their rising the ranks of successful musicians all across the globe.
Need more proof? Check them out for yourself at www.TheAkademia.com.